I don’t have a coffee maker and its rare that I get my caffeine fix with coffee, but I’m still impressed with Maxwell House’s Brew Some Good campaign which funds charitable organizations in an effort to create positive brand image by doing good.
Pepsi (the beverage’s diet variant is my caffeine ingestion tool) is using social media to promote their products and community works projects. I’ve been a Pepsi guy ever since my brother declared his love of Coke in our youth. I’m not drinking more cola due to this campaign, but I do think this project does reinforce Pepsi’s brand identity of being “less about brand” than other beverages.
I like the idea of companies spending on the community, even if its just a ploy to sell product, after all, if the ends don’t justify the means, what does?
