Consumerist has a post talking about the effectiveness of advertising that focus on company and product failings. The article talks about successes of Toyota after a major recall and of Domino’s campaign to let people know that their pizza is better than it was.
Another company that talked straight to consumers about its errors was Maple Leaf Foods. CEO Michael McCain went on air to admit that processes to keep food safe weren’t successful in the wake of an outbreak of food born illness linked to the company’s meat products.
I respect company’s that can admit fault and try moving beyond problems without hiding the,
