Caribou Coffee in Minnesota has a neat advertising gimmick going in Minnesota. To promote their hot breakfast sandwiches, the company has converted a bus shelter to look like an over, with a heating element to keep bus riders warm while they wait for their ride.
http://www.treehugger.com/files/2011/01/bus-commuters-warm-up-hot-breakfast-ad-caribou.php
Advertising Age published an article today about the relative lack of effectiveness of advertisements with celebrities compared to non-celebrity ads. The article discusses a study that showed Nike missed the mark with Tiger Woods’ come-back advertisement.
The article suggests that just because an ad is popular or memorable, it doesn’t mean that the brand message is being effectively communicated. The writer explains that a poorly designed ad isn’t cured by simply sticking a celebrity in there.
Jalopnik has published a post questioning the logic of cell phone driving bans. One point made was: “…as cellphone use has gone up, crashes have continued to decline.”
Also:
“…economists offer three possible takes. People who start talking while driving become more cautious. People who act like jackholes behind the wheel with a cellphone will act the same without one. And although cellphones clearly distract some drivers, they may also help other drivers stay alert.”
