I received a reminder on Facebook today that the Canada Day Countdown was this evening. The invite came from Craig Allen, who recently ran for Saint John city council using some guerrilla marketing techniques (chalk drawn website refers on side walks, and apples with stickers with his URL).
While Mr. Allen isn't on council, his techniques were commendable (less waste than big signs stuck about town), and led me to search for some other interesting street level marketing campaigns.
Weburbanist.com has a post with 15 interesting guerrilla marketing examples. The coolest one on the list involves a sign that simulates a car jumping over a drawbridge.
Still, by far my favourite guerrilla marketing campaign has to be one that went horribly wrong: the mooninite Boston bomb scare.
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