I was listening to a discussion on the CBC about the need for a maritime beef brand. The beef industry in this region is suffering from being to small to compete with western Canadian producers and has had limited success emulating the western practices of grain feeding and using hormones to make big cows.
The proposal discussed on the CBC to help the ailing industry is to move away from trying to bulk up cattle and aim to create an organic or at least more natural beef product that would be branded as such. This beef could then be sold into markets looking for this type of product, including large European and east-coast US markets.
If the industry can afford to make the switch, this seems like it could be a good way for them to become more profitable in the future.
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